So let me explain the 'wrong.'
In 2001 I purchased my first Audi, a TT Roadster. That started a love affair with the brand that lasts to this day. Janis joined me in 2003 with her S3, and she's currently on her third one. I guess the love is infectious.
In fact, since that 2001 purchase, we have owned a total of eight different cars. The brand must be doing something right.
A place to visit in BavariaA crafted opportunity
Where is the Audi Museum, Ingolstadt?
How to get to Audi Forum Ingolstadt
The Audi Forum Ingolstadt is 3 miles/5km west of the A9 Autobahn following Römerstraße. It is situated 1.5 miles/2.5km from Ingolstadt Altstadt.
Unlike the Mercedes Museum, parking on site was free of charge - you just need to present your parking ticket to reception.
If you've flown into another city, why not include it on a road trip. Rental Cars searches multiple well-known car hire brands and discovers the best deals that suit you.
- By public transport
You are just over an hour from Munich and Nuremberg by train/bus.
The current day home of AudiIngolstadt
Being the geek that I am, I may have watched one or two of Audi's launch videos that featured the old town of Ingolstadt. It looks like another Bavarian delight, a gothic masterpiece that played a pivotal role in Mary Shelly's 'Frankenstein'.
However time was against us, and I had one thing on my mind, the Audi Museum, we'd have to skip the scenic town.
I should mention the museum is part of a complex and is perhaps better known as the 'Audi Forum Ingolstadt'.
Discovering the history of AudiInside the Museum
I've already used the G-word, Geek - yep that's me. I like to know stuff, always have - imagine how annoying I was as a kid in the pre-Google world, asking my parents how barcodes worked!
Anyway, in a modern world, I already knew a reasonable amount about Audi. I knew the history, but not the cars.
How beautiful is this Wanderer W25K Roadster from 1936
The design style is almost Bauhaus, and you can imagine the likes of Marlene Dietrich owning one.
Wanderer had been an independent brand until the Great Depression (1929/39) and the brand became the nucleus of Auto Union, along with DKW, Horch and Audi.
Anyway, back to the history of Audi.
When August Horch, set up a car company called Horch, fell out with his backers, set up his own business, couldn't use his name (which roughly translates into "listen"), so translated it into Latin and came up with Audi - you know, as in Audio. (So you know the right way to say Audi now - except I still say Owww - di, like so many Brits).
Audi through the yearsDealing with the past
Although Audi's story differs in that the outcome of the post-war repatriations placed its headquarters in Soviet-controlled Eastern Germany; therefore Auto Union evaporated in East Germany and was reborn in the west, in Ingolstadt.
The four rings may look familiar, but post-war, we had Auto Unions. The demand for luxury models had collapsed, so the focus shifted to more family-orientated models.
However, the truth was Auto Union needed major investment, and that meant that another of Germany's giants came to the rescue.
In 1969 Volkswagen bought the Ingolstadt factory and badge engineered a few models in the next few years.
It also brought stability, and the rebirth of the Audi brand. It also meant Auto Union disappeared as a manufacturer.
Audi then spread its wings to the brand we know and love today.
Exploring Audi's HeritageThe new Audi
Audi first came to prominence in the world's rally stages and brought us all-wheel-drive to road cars.
Then to the touring car circuits of the world before dominating World Endurance Racing at events like Le Mans and Sebring
It was these cars I fell in love in my youth.
Now, I tend to go for the classics. The monsters from Auto Union, built to battle with their arch enemy, Mercedes.
I love nothing more than planning a trip and so often I use the DK Eyewitness books. I find them extremely informative, easy to follow and the pictures and maps tempt you into discovering more.
We used a previous version of this book to plan our Germany road trips, now you can grab the revised copy.
A visit to the Audi MuseumSo is it worth it?
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