So let me explain the ‘wrong.’
In 2001 I purchased my first Audi; a TT Roadster. That started a love affair with the brand that lasts to this day. Janis joined me in 2003 with her S3, and she’s currently on her third one. I guess the love is infectious.
This wrong needed to be righted.
A crafted opportunity
Therefore, when organising our 2017 Christmas road trip, and planning the route, I noticed we passed Ingolstadt, the home of Audi since the reformation of Auto Union in 1949.
This was going to be an opportunity not to be missed.
Being the geek that I am, I may have watched one or two of Audi’s launch videos that featured the old town of Ingolstadt. It looks like another Bavarian delight, a gothic masterpiece that played a pivotal role in Mary Shelly’s ‘Frankenstein’.
However time was against us, and I had one thing on my mind, the Audi Museum, we’d have to skip the scenic town.
Sitting a little outside the old town, and close to Audi manufacturing plant, we parked up in eager anticipation.
Inside the Museum
So we strolled into the reception area. Now, it was a Tuesday morning, just before lunchtime, but the place seemed quite quiet. The asking price was €2 each; the Mercedes Museum was €10 – I think we were in for something less, errmmm, “Showy”.
As in the Mercedes Museum, you take the elevator/lift to the top floor and walk through history back down to the shop. The difference is that the journey is somewhat shorter hear at Audi.
Now I’ve already used the G-word, Geek – yep that’s me. I like to know stuff, always have – imagine how annoying I was as a kid in the pre-Google world, asking my parents how barcodes worked!
Anyway, in a modern world, I already knew a reasonable amount about Audi.
How August Horch, set-up a car company called Horch, fell out with his backers, set up his own business, couldn’t use his name (which roughly translates into “listen”) so translated it into Latin and came up with Audi – you know, as in Audio. (So you know the right way to say Audi now – except I still say Owww – di, like so many Brits).
I also knew the four ring represented an amalgamation of Audi, Horch, DKW & Wander into Auto Union – all the brands are covered at the Museum.
Dealing with the past
Like Mercedes, the museum acknowledges the part the company played in the World War II, and it’s collaboration with the National Socialists.
Although Audi’s story differs in that the outcome of the post-war repatriations placed its headquarters in Soviet-controlled Eastern Germany. Therefore Auto Union evaporated and was reborn in Ingolstadt.
From the ashes of the phoenix-like rebirth is now the company we know as Audi.
The new Audi
Like so many car companies it forged its reputation in motorsport. But not open wheeled single-seaters, no.
It first came to prominence in the rally stages of the world and brought us all-wheel-drive to road cars, then to the touring car circuits of the world before dominating World Endurance Racing at events like Le Mans & Sebring.
It was these cars I fell in love in my youth.
Now, I tend to go for the classics
So is it worth it?
As an Audi fan, yes. As a fan of German automotive history yes, was it as good as the Mercedes Museum? Errrrmm No – but at least I had righted a wrong.
Inspired to visit The Audi Museum in Ingolstadt?
I hear the town of Ingolstadt is lovely, however, we didn’t stop here, but we will be back as we discover more of Bavaria.
However, if you’re tempted, why not check out the latest deals on Booking.Com?
(Why not Pin It for Later?)